I love a good theme! It isn’t because I think they’re cute or fun, they can be those things and should be those things, but they’re also a super powerful tool for growing your business.
When I was in direct sales, I made a theme for everything – for my Facebook parties, in-person parties, customer group, team call – you name it, I themed it. You know why? It’s effective. It gives everyone something to look forward to, they know they’re going to have fun with you and what to expect, and it makes it easier to generate content to share!
Themes don’t have to be complicated, and they don’t have to be overly creative. You can even steal the themes from your company’s marketing teams since they’ve probably thought through the seasonal marketing ideas from top to bottom! The important part is that you implement them.
When I was in direct sales, I brainstormed a ridiculous number of themes, applying them for years in my business. I used a foolproof, three-step process to create themes, and I will share it with you!

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SPRING THEME PARTY IDEAS
Spring is always a fun season to plan themes for because it represents growth, energy, and all things new! Here are some spring party theme ideas in no particular order to get you started:
- Birthday Bash
- Game Night
- Galentine’s Day
- Will You Be My Valentine?
- Death by Chocolate
- Super Bowl Bingo
- Bridal Shower
- Muffins & Mimosa’s
- Spa Day
- Lucky Leprechaun Event
- “Hoppy” Easter
- Garden Party
- Tea Party/Alice in Wonderland
- I Love The 80’s Party
- Kentucky Derby Party
- Cinco de Mayo
- Earth Day
- Spring Cleaning
- Spring Fever
- Beautiful Butterflies
- Spring Break Blossoms
- Flower Power – 70’s Facebook Party
- Tax Break Party
- Picnic Party
SUMMER THEME PARTY IDEAS
The heat is on, and so is party fever! Here are some fun summer party theme ideas:
- Deck Party
- Travel & Vacation
- Pool Party
- Patio Party
- Red, White & Brew
- Red, White & BBQ
- Christmas In July/August
- Let’s Flamingle
- Flip Flop Fiesta
- Hit the Beach
- Beach Ball Party
- Beach Party Bingo
- Summer Food – Backyard Beach Bash
- Light Up The Night (Bonfire) Party
- Tiki Lounge
- Tropic Like It’s Hot
- Camping
- Wine Down
- Carnival
- Road Trip
- Girl’s Night In
- Drive-In Movie Night
- Best Summer Ever
- Frozen Drink Party
- Ice Cream Social
- Hawaiian Luau
- Grillin’ & Chillin’
- Lemonade & Lawn Chairs
- Sandals and Sangria
FALL THEME PARTY IDEAS
The kids are back to school, the weather is changing, and you’re headed into the busiest season of the direct sales year – FALL! Here are some of my favorite fall oarty themes:
- Back To School
- S’mores n’ More
- Game Day
- Changing Leaves
- Bonfires
- Harvest
- Pie
- Coffee
- Pumpkin Spice Everything
- Apple
- Appetizers & Tailgate Food
- Desserts
- Let’s Taco Bout It!
- Soup & Slippers
- Wine, Cheese & Chocolate (someone, please invite me!)
- Football
- Halloween
- Trick or Treat
- HalloThankMas (why not combine them all!)
- Thanksgiving
- Christmas
- Hanukkah
- Veteran’s Day
- Turkey Trot
- Fall in Love with ___________
- Thankful November
- Holiday Shopping
- Hunting Season (all the wives get left behind)
- Fall Fashion
- Sweaters and Scarves
- American Diabetes Month
- Breast Cancer Awareness
- Easy Holiday Gifting
- DIY Gift Ideas
- Black Friday
- Small Business Saturday
- Nightmare Before Christmas
- Oktoberfest
- Holiday Crafts for Kids
- Wizarding
- Canned Food Drive
- Mystery Host (this is good all year long!)
- Treat Yo’ Self
- Dads and Donuts
WINTER THEME PARTY IDEAS
Even those who live in warm-weather places sometimes dream of a white winter with snowflakes, ice rinks, and all those quintessential winter scenes and activities. Why don’t you make that winter wonderland come alive for your customers at your next Facebook party? Here are some of my favorite winter party themes:
- Winter Wonderland
- Cabin Fever
- Movie Night
- Christmas
- Hollywood Holidays
- New Years Party
- Brews & Bonfires
- Sip & Sparkle (because it isn’t a holiday without a lil’ bubbly or hot chocolate, right?)
- Cookie Exchange
- Cookies & Cocoa
- Sugar, Spice, & Everything Nice
- Cookies & Cocktails
- Cookies & Crafts (or cards!)
- 12 Days of Holiday Food Prep
- Holiday Cooking Class
- Holidays Around the World
- Pizza & Pinot (February 9th is National Pizza Day, mark your calendars!)
- Ugly Sweater Party
- Christmakwanzakah
- Fill Santa’s Sleigh
- Reindeer Games
- Reindeer Romp
- Deck the Halls
- Snow Day
- Pajama Party
- Jingle & Mingle
- All Aboard the Polar Express
- Hygge Holiday Party
- Holly Jolly Home Cleaning
- Christmas Cookie Swap
- Holiday Baking
HOW TO CREATE YOUR OWN PARTY THEME
- STEP ONE: CONSIDER THE SEASON
Themes are easiest to brainstorm when you consider when you’ll be using them. Spring cleaning, Black Friday, 12 Days of Christmas, Cupid in Love, Back to School – see where I’m going here? Each season has different highlights, different holidays, and different products that are fitting and will be used more. Take the season into consideration and move on to step two!
- STEP TWO: PICK A PRODUCT
Next, choose a product. Pick something from the newest catalog that you’re really loving, something that has transformed your day-to-day, or the item you’ve been waiting for your company to release for months. Learn all about this product: the ins and outs, details, and tricks. You can even ask your team members what they’re using it for so you can have multiple stories to tell about the product and so you can get ideas for our next step.
- STEP THREE: PICK 2-3 COMPLEMENTARY PRODUCTS
Pick two or three complementary products after you have your main featured product. What goes together, what are you using together? You don’t want to be selling the whole catalog at every party unless your company sells ten products; you should never try to sell it all simultaneously. I know this may be trickier for those just starting, but simply use what is in your starter kit or ask your team for some tips. Once you start implementing some fun themes, your business will grow, and you’ll be earning tons of fun new products.
- STEP FOUR: BRAINSTORM IDEAS
Once you have a season and a few products to center your theme around, start to think about how you can have fun with it! Think about what problems these products solve, what solution do they provide? Do a “Quick and Easy Meals” theme if it’s kitchenware items. If you have non-toxic home products in April, choose “Spring Cleaning” and show how all the products can transform your home for the season. If it’s March and you have a makeup business, do “Colors of the Rainbow” and share your favorite products in all shades.
The theme doesn’t have to be crazy, but it does have to convey what the party is about. Don’t just name it “Sally’s Norwex Party”; that isn’t going to generate excitement. You want the theme to pique people’s interest and hint towards what problems they’ll be solving.
- STEP FIVE: IMPLEMENT IT!
Now it’s time to put it all together. To implement a theme, you want to promote it and effectively share it from start to finish. Use the theme to create the graphics for the party, whether it’s an e-vite for an in-person party or a cover photo for a Facebook party – use cohesive graphics that will flow and subtly show guests what to expect. This includes your product posts, tips, and even party games.
Then, make it happen! If you have a multi-day Facebook party, consider making a mini-theme each day or sub-themes that match the overarching theme. For example, “Quick and Easy Meals,” for a three-day Facebook party, each day can focus on Breakfast, Lunch, or Dinner with perfect tools and recipes to match.
Once you have these themes planned and executed, you’ll be able to use them over and over again. There’s no need to re-create the wheel once you have a few great themes under your belt.
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Want a proven plan for growing your direct sales business without feeling like you're chasing your tail? The Direct Sellers Business Blueprint explains the 4 key areas you must master to build a simplified, systematic business. It will even tell you which area to tackle first, so you can stop feeling overwhelmed or confused about what to do next. The best part? It's completely FREE!

Mary Haynes is a highly successful direct sales leader turned strategist and coach. Her passion is helping party plan people streamline and scale their businesses using simple, proven strategies. Her goal is to eliminate business overwhelm so direct sellers know exactly what to do and when to do it. Mary is also a homeschooling mama that lives in sunny Florida with her husband, 4 kiddos, 2 dogs, and various other backyard animals.